With increasing shoppers turning to e-commerce to purchase products, it’s more important for brands to make their retail spaces enticing and interactive. Focusing on that physical experience that e-commerce lacks is the key to keeping stores busy. The physical space can be smaller and the stock levels can be lower but the actual experience needs to be more stimulating. One way of doing this is to focus on retail interior design. This allows brands to be bold with their spaces and attract customers in an entirely new way.